8580 HAUS. DIE VIER BAVARIAN KOLLECTION
ABOUT THE PROJECT
Focus: German Craftmanship
Duration: 12 weeks project
Class: Artcenter Berlin Study Away Program
Time: 2023/12/4
Category: Group project & Individual project
8580 HAUS.
THIS IS A GROUP PROJECTS
Names
Jason Cheung
ArtCenter Student, Term 6, Product Design Department
Robert Mansourian
ArtCenter Student, Term 7, Product Design Department
Ken Chin
ArtCenter Student, Term 7, Product Design Department
Xuekun Fu
ArtCenter Student, Term 7, Product Design Department
Havel Qian
ArtCenter Student, Term 7, Product Design Department
About 8580 Haus.
To renew STAMMTISCH
/Stámmtisch/
Substantiv, maskulin [der]
The goal of 8580 Haus was to create a design studio that revolved around the German words Stammtisch. Stammtisch means People sitting around a table, drinking, eating, discussing the world, discussing their little village. Usually once a week. That’s what the German word “Stammtisch“ describes. It’s been a tradition for centuries, primarily found in miniature German villages.
Belonging to a “Stammtisch“ means belonging to a community
8580 Haus is about traditions, craftsmanship, old trades
about a meaningful together, sharing, depending on each other
about long-lasting products, methods and services
about a true “together“
WE ARE...
A collective of designers creating products in Berlin with a passion for traditional German crafts and values. As a group, we refuse to follow fast trends and fads; instead, we forge our own path, which reflects our unique perspectives with passion, care, and great detail.
WE ARE...
8580 HAUS
The standard terminology for defining manufacturing processes in Germany.
All 5 of us are living, working, and creating. Together.
WE ARE...
Brutal
WE ARE...
UNDEFINED
WE ARE...
HARMONIOUS
OUR CRAFT
Goldsmithing
Fine wood working
Blacksmithing
Leather & Fabric work
Fine Mechanics
THE
TARGET
AUDIENCE
Our audience is majority based in Germany. But we want to build our brand to be attractive to people all over the world. They are in their 20s to 50s, have a relatively higher income, and appreciate items built with high precision, taste, and craftsmanship.
THE
Sophisticated
Professional
Name: June
Generation: Gen Y (35 years old)
Background: British
Occupation: Corporate Lawyer
Enjoys functionality and aesthetics
Values products made with ethically sourced materials.
THE
Modern
Artisan
Name: Liam
Generation: Millennial (28 years old)
Background: French
Occupation: Creative strategist
Cherishes high-quality craftsmanship
Prefer items with strong stories
THE
Discerning
Collector
Name: Jacob
Generation: Gen X (51 years old)
Background: German
Occupation: Invester, Entrepreneur
Values exclusivity and luxury
Prefers story through craftsmanship and process
THE
Trendsetting
Influencer
Name: Christian
Generation: Gen Z (24 years old)
Background: American
Occupation: Social media influencer
Affluent life with taste of finer goods
Looks for exceptional, one-of-a-kind items
THE
Jason Cheung-
Fine Woodworking
Furniture
Raw x Simplicity x Customization
Why wood furniture?
32% of Germany are forest
What I liked about the wood furniture masterpiece from Germany
ROENTGEN FAMILY
mechanical & joint
MICHAEL THONET
bent wood
PETER BEHRENS
how he change from artistic to modern
VIER BAVARIAN
DIE
KOLLEKTION
VIER BAVARIAN
The indication of using 4 types of tree: Spruce| Oak| Beech|Pine.
The Bavarian forest is the biggest harvested forest in Germany, and it is also where all my wood sources are from.
I am creating handcrafted wooden furniture that are aesthetically inspired by modern simplicity. I aim to blend the inherent rawness of natural wood with meticulous fine woodworking craftsmanship, resulting in a reinvigorated creation.
Why modern simplicity?
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MOODBOARD
What are the types of furniture that will fit in my series of product
- Stool
- Bench
- Coat Hanger
AESTHETIC BOARD
What I want my series of products to look like
- Supported by wood dials.
- Crossing elements
SKETCHES
I started sketching stools in variations.
MOCKUPS
From prezels...
ORTHOGRAPHIC
DIE KOLLEKTION
Bench| Stool|Coat Hanger
HOW I BLEND "RAW"
The front leg
Curve like a tree branch
Using raw, untreated wood that is decided upon customer
CMF VARIATIONS
Beech | Dark Oak | Raw Birch
SCENARIO
Beech | Dark Oak | Raw Birch
Neutural Wood Interior
Ella likes her wood pillar at home and decided to bring the same wood to us for wood leg customization.
Wood-burned logo
stamp on the side.
